Personal Data Protection Policy for Bugaboo.TV Users
BBTV New Media Co., Ltd. ("Company") provides a website and application service for watching dramas, series, news, sports, variety shows, live sports broadcasts, and other programs, whether live, on-demand, or other related services. When you register as a member to use the Company’s website or application, your personal data will be linked to allow seamless access to various services offered by the Company. The Company prioritizes the protection of personal data and user privacy. Therefore, we are committed to continuously developing and improving our services while ensuring the security of users' personal data in accordance with international standards and applicable laws. As the website or application is regularly updated and improved to enhance service efficiency, this may result in changes to this Personal Data Protection Policy from time to time. We encourage you to review this policy periodically to stay informed about how your personal data is handled.
Clause 1. What Personal Data Does the Company Collect?
Personal data refers to information that can directly or indirectly identify you. The company collects and processes personal data only as necessary and accurately, in accordance with this policy’s purposes, scope, and methods. The personal data collected by the company includes the following:
- Identification data, such as full name, username or display name, password, profile picture, date of birth, gender, and marital status.
- Contact and delivery information, such as address, mobile phone number, and email.
- Other user-provided data, such as income, interests, occupation, and education.
- Financial information, such as bank account details and credit card information.
- Electronic data, such as IP address, cookie data, statistical data, service usage activities, device details, and GPS location data (IP Geo Location).
Clause 2. Legal Basis for the Collection, Use, or Disclosure of Personal Data
The company will collect, use, or disclose your personal data for the purposes to which you have consented. However, for certain types of data requiring prior consent, the company reserves the right to collect, use, or disclose your personal data based on other legal grounds beyond the consent you have provided, as follows:
- The use of data for media, artistic, or literary purposes, in accordance with professional ethics or for public interest.
- The collection, use, or disclosure of data for legal enforcement purposes or court proceedings.
- Compliance with a contract in which the data subject is a party or to take pre- contractual steps at the data subject’s request.
- Legitimate interests of the company or other individuals or legal entities.
- Compliance with applicable laws, such as the Broadcasting and Television Business Act, the Civil and Criminal Codes, and the Civil and Criminal Procedure Codes.
- The necessity of preventing or mitigating harm to a person’s life, body, or health.
- The performance of duties assigned by the state or for public interest purposes.
- The collection of data for historical documentation, archival records for public benefit, or statistical and research purposes, with appropriate legal safeguards for data protection.
- The collection, use, or disclosure of data under other lawful grounds permitted by the Personal Data Protection Act B.E. 2562 (2019) without requiring prior consent.
Clause 3. Purpose of Collecting and Using Personal Data
The Company may collect, use, process, transfer, or disclose your personal data for the following purposes:
- To facilitate membership registration and enable seamless access to services on the website or application.
- To improve the efficiency of the website and application, ensuring they meet your needs.
- To study user statistics, analyze, process, and research data to understand user behavior and enhance the website and application experience for better service delivery.
- To analyze and process user behavior statistics on the website and application in order to select and present relevant advertisements and products that match your preferences.
- To personalize website content, provide product recommendations, and offer relevant advertisements on the website or through other channels.
- To manage your user account registered in the website or application system.
- To comply with legal and regulatory requirements, as well as the guidelines of relevant governing authorities.
- For any other purposes specified at the time of data collection.
Clause 4. Data Retention Period
The Company will retain your personal data for the duration of your membership and will delete your data immediately when the Company terminates its relationship with you as a customer or when you withdraw your consent.
However, the Company will retain your data for an additional 30 daysafter the termination of the relationship to allow you to recover your data in case you decide to return as a user.
If you do not wish to recover your data, the Company will retain your information for an additional 3 months for legal compliance, handling legal claims from third parties, or as required by law. After this period, your data will be permanently deleted from the system.
Clause 5. Your Rights as a Data Subject
You have rights over your personal data provided to the company through its website and application. You may request the company to exercise your rights as follows:
- You have the right to access your personal data stored by the company, request a copy of such data, or request the company to disclose the source of your personal data. The company will process your request within 30 days from the date of receipt, in accordance with its internal regulations, unless the company is required to comply with legal obligations or a court order.
- You have the right to request the transfer of your data to another entity or individual if the company has stored it in a structured format that can be read or processed automatically, and if it can be transferred using automated means.
- You have the right to object to the collection, use, or disclosure of your personal data in cases where the company is legally permitted to collect such data without requiring consent, unless the company can demonstrate legitimate grounds for processing it under applicable laws.
- You have the right to request the company to delete, destroy, or suspend the use of your personal data stored by the company, or to anonymize such data so that it can no longer be linked to you. However, this right does not apply if the company retains the data for the purpose of exercising freedom of expression or if the company has a legal obligation to retain the data under the Personal Data Protection Act B.E. 2562 (2019).
- You may update, modify, or change the information in your user account at any time by yourself. For any other personal data that cannot be modified directly, you may request the company to update and correct the data to ensure it is accurate, complete, and does not cause any misunderstanding.
- You have the right to withdraw your consent for the collection, use, and disclosure of your personal data at any time, for the data you have previously consented to. However, withdrawing consent will not affect the collection, use, or disclosure of personal data that was processed based on your consent before the withdrawal.
- You have the right to file a complaint with the relevant expert committee in the event of damage to your personal data.
The company will take action based on the request of the data subject, an authorized representative, a legal representative, or a legally entitled party (the “Requester”). The company will conduct a thorough review of all facts according to its complaint handling procedures.
If there are any associated costs, the company will inform the requester before proceeding. If the company is unable to comply with the request as stated above, it will notify the requester of the reasons. The requester has the right to object or dispute the decision, and the company will record such objections as official documentation.
Clause 6. Entities or Organizations to Which Personal Data May Be Stored or Disclosed
The Company may store or disclose your personal data to the following individuals or entities:
- Affiliated companies or business partners for data processing purposes.
- Government agencies, tax authorities, regulatory bodies, law enforcement agencies, or similar entities when required to comply with legal obligations.
- Professional advisors, including lawyers, auditors, accountants, internal auditors, and insurance providers who provide services to the Company.
- Financial institutions or online payment service providers that operate through applications, websites, or other channels as business partners of the Company.
- Third-party advertising agencies that conduct advertising through online media and other channels using Programmatic Advertising systems.
Clause 7. Transfer of Personal Data to Foreign Countries
The Company may need to transfer your personal data to foreign countries in the following cases:
- Transferring data to entities that collect online TV broadcast viewership data for market research purposes, such as Nielsen. You may review their Privacy Policy at: http://www.nielsen.com/digitalprivacy.
- Transferring data to third-party advertising agencies based overseas, which conduct advertising through online media and other channels using Programmatic Advertising systems. The Company will carefully verify and select advertising agencies that comply with international personal data protection standards before engaging in data transfers.
Clause 8. Standards for Personal Data Retention and Security
The company adheres to strict security standards to protect your personal data by implementing Advanced Encryption Standard (AES-256) encryption. This ensures the protection of personal data collected and stored by the company. Access to, use of, and modifications to such data are restricted to authorized personnel assigned by the company. The company enforces stringent monitoring measures to oversee the handling and usage of personal data. Additionally, security measures are regularly updated by integrating advanced technologies to enhance data protection, prevent damage, and mitigate the risk of misuse.
Clause 9. Use of Cookies on the Website
The website and application collect data through cookies, which are computer-based data used to store user information on your device. These cookies enhance usability, functionality, and performance of the website and application, ensuring optimal efficiency. They also help understand user preferences, special interests, and browsing behavior, enabling the management of content and promotions tailored to your needs. You have the right to accept or decline cookies. A clear prompt will be displayed on the website or application to obtain your preference. However, declining cookies may result in reduced functionality, limiting your ability to fully utilize the website or application, and restricting access to certain content or services. (For more details on our Cookie Policy, please visit https://www.bugaboo.tv/cookie-policy )
Clause 10. Company Information and Contact Details for the Data Protection Officer
If you wish to contact the Company regarding your personal data rights or have any inquiries concerning your personal data, you may reach out to the Data Protection Officer at:
Email: data-privacy@ch7.com
Phone: +66 2 495 7777 ext. 9
BBTV New Media Co., Ltd. 900 Tonson Tower, 5th Floor,Ploenchit Road, Lumpini Sub-district, Pathumwan District, Bangkok 10330, Thailand
The company may amend its Privacy Policy to enhance the protection of your personal data effectively and to comply with legal standards. Any modifications or updates to this policy will be announced on the company's website or application, or via email notification. By continuing to use the website or application, you acknowledge and accept the terms of this Privacy Policy. Furthermore, your continued use of the services after such amendments have been announced will be deemed as your acceptance of each update.
Effective Date: March 15, 2025BBTV New Media Co., Ltd.